Violencia digital en el ámbito universitario: percepciones experiencias y estrategias de prevención desde la perspectiva de estudiantes en una institución de educación superior

Abstract

Abstract: Digital violence is a contemporary issue in higher education, driven by the use of digital technologies for communication and learning. The general objective was to analyze the perceptions, experiences, and prevention strategies regarding digital violence from the perspective of Communication students at a public university in Loja. The study employed a qualitative, descriptive, and interpretive approach, utilizing a sample of 37 students selected via convenience sampling. Data were collected through focus groups, participatory workshops, interviews, and qualitative observation. The data were analyzed using Atlas.ti 26 software through open, axial, and selective coding processes. The results reveal manifestations of digital violence such as cyberbullying, the non-consensual dissemination of content, digital identity violations, and exclusion in virtual environments. Negative effects were identified regarding emotional well-being, psychological health, academic performance, and student interpersonal relations. Consequently, it is recommended to strengthen institutional protocols, training in digital citizenship, and mechanisms for reporting incidents safely.