Plan De Comunicación Y Marketing Digital Para La Escuela De Educación Básica Particular Pedro Vicente Maldonado

Abstract

Abstract:This capstone project develops a digital marketing and communication plan for Schryver Logistics Ecuador, aimed at strengthening its market positioning and improving relationships with B2B clients. The research began with an assessment of the company s current digital communication, incorporating a document review, direct observation, web and social media analytics, an interview, a project briefing, a client survey, and a SWOT analysis. The findings indicate that the company possesses a solid track record, international backing, and a comprehensive portfolio of logistics services; however, its digital messaging requires greater planning, consistency, and clarity. Based on this, the proposal outlines objectives, a target audience, a creative strategy, an action plan, digital media channels, a timeline, a budget, and performance evaluation metrics. The conclusion is clear: organized, useful, and measurable digital communication can bolster B2B client trust and position Schryver as a reliable logistics partner.