Diseño y estructuración de un emprendimiento creativo-cultural: proyecto La Séptima

Abstract

Abstract: This descriptive study aimed to design and validate La Séptima, a creative entrepreneurship project and cultural production company specialized in cultural production, with the purpose of addressing the need to professionalize production processes within Loja s cultural sector. The research employed methodologies such as the Business Model Canvas and customer validation, developed through the Prendho business incubation program, which served as the foundation for implementing this project. The validation process revealed that the main challenge within the local cultural ecosystem is the lack of planning, organization, and structured methodologies for managing artistic projects. Consequently, a sustainable business model was designed, incorporating a differentiated value proposition, brand identity, cost structure, communication strategy, commercial validation, and legal formalization as a Simplified Joint Stock Company (S.A.S.). The prototype and initial sales were validated through the production of the musical Las Manuelas: Alma Femenina de la Libertad, achieving positive commercial and financial results. These findings demonstrate that La Séptima is a viable creative enterprise focused on the professionalization of cultural production and the strengthening of Ecuador s creative industries.