Plan estratégico de ideación y creación de contenidos con Inteligencia Artificial para Cuerpo de Bomberos del cantón La Libertad

Abstract

Abstract: Currently, the incorporation of Artificial Intelligence into the business world has led institutions, regardless of their sector or economic activity, to implement changes in the way they work, create value, and communicate with their target audience. This research first analyzes the current situation of the La Libertad Fire Department in terms of strategic communication, content creation, brand promotion, and digital presence. The goal is to then offer a strategic communication plan tailored to their needs and available resources that will help the institution improve its processes in the key stages of ideation and content creation using artificial intelligence tools. To this end, surveys were conducted among local residents, a semi-structured interview was conducted with one of the authorities of the institution, and SWOT and PESTEL analyses were implemented. As a result of the research process, it was found that the entity has deficiencies in the optimization of its website and backlinks, which need to be improved.