Plan De Marketing Y Comunicación Digital Para La Empresa Ecuadismed. Cia. Ltda

Abstract

Abstract: This research project provides a strategic solution for the company ECUADISMED CÍA. LTDA. which specializes in medical supplies in Quito by designing a marketing and digital communication plan that addresses the brand s lack of visibility and information online and within the national market. The primary contribution of this research is the development of a mixed methodological approach for acquiring new corporate clients and healthcare professionals in the Ecuadorian market, utilizing tactics such as targeted advertising, content marketing, and the optimization of channels like WhatsApp Business and social media. Through an SEO/SEM assessment and surveys conducted with a sample of 90 users, the study provides the organization with a sustainable competitive advantage and enhances the customer experience all while leveraging the high quality of the company s services thereby offering a long-term outlook for commercial and technological growth in a highly competitive environment. Finally, the research equips management with tools for making informed decisions regarding advertising, communication, and the healthcare sector.