Modelo de negocio de economía circular para la producción de un adhesivo a partir de EPS reciclado

Abstract

Abstract: Expanded polystyrene (EPS) is a slow-degrading plastic waste; its improper disposal causes serious environmental, social, and economic impacts, both globally and in Ecuador. Addressing this issue, this thesis project aims to design a circular economy business model for the production of a multi-purpose adhesive made from recycled EPS, named ADHEPS. The project involves developing a prototype by physically dissolving EPS in organic solvents and subsequently mixing it with polyvinyl alcohol, resulting in a product that is quick-drying, easy to apply, and possesses strong adhesive properties. Technical validation conducted through surveys and user testing using a participatory action research approach demonstrated positive acceptance of the product, highlighting its technical performance and perceived environmental value. Based on the results, iterations were proposed to improve the product's odor, packaging presentation, and long-term adhesive strength. Finally, a Business Model Canvas was structured analyzing customer segments, the value proposition, and distribution channels to position the product in the Ecuadorian market.