Diseño de un modelo de negocio innovador para la escalabilidad y sostenibilidad del Centro de Educación Continua en Negocios - CEDECON EC, integrando inteligencia, empleabilidad e impacto social en el mercado ecuatoriano

Abstract

Abstract: This research project aims develop an innovative and sustainable business model for the CEDECON EC Continuing Business Education Center to enhance its scalability and strengthen its relevance in the Ecuadorian market. The research is based on an institutional diagnosis that reveals low utilization of installed capacity, moderate dropout rates, high operating costs per participant, and the absence of systematic mechanisms to evaluate both the user experience and the impact of training in the workplace. The findings indicate that the main challenge is not limited access to training, but rather the lack of alignment between training programs and participants' actual employability, reducing the professional value and effectiveness of the learning experience. In response to these findings and the global trends of reskilling and digital transformation, the project proposes transforming CEDECON EC into an artificial intelligence driven business model that personalizes learning while measuring outcomes and ensuring economic sustainability. Based on the quantitative analysis of key performance indicators, the study develops a scalable business model designed to improve operational efficiency and maximize the impact of professional training in Ecuador.