Identificación y análisis de mercado de productos forestales no maderables (PFNM), como alternativa sostenible para la conservación y desarrollo local en Pastaza

Abstract

Abstract:This research identifies and analyzes the potential market for Non-Timber Forest Products (NTFPs) in the Yunguilla community (northwestern Pichincha) as a sustainable economic alternative for local conservation. Using a mixed-methods design, 404 surveys were conducted with potential consumers. The results reveal a wealth of species, notably the native *Vasconcellea pubescens* known locally as *chihualcán* due to its high functional potential. It was determined that 67.33% of the sample is familiar with the species, drawn by its properties for alleviating gastrointestinal ailments. Value addition enhances profitability, raising the willingness to pay from $2.99 ​​for fresh pulp to $11.99 for cosmetic and nutraceutical bioproducts. The study concludes that the technological processing of *chihualcán* managed through Yunguilla s micro-enterprise governance and marketed via short supply chains constitutes an effective bioeconomic strategy for generating stable income and conserving the biodiversity of the Chocó Andino region.