Sabor a Loja: Fotoensayo y podcast de la gastronomía Lojana en sus platos más representativos

Abstract

Abstract: This graduation project explores the gastronomy of Loja as a key element of local identity and culture, aiming to showcase the city s culinary traditions through a practical project involving audiovisual communication and photography. The study was conducted in the Loja canton, Ecuador, utilizing a qualitative methodology and purposive sampling. Data collection involved semi-structured interviews with pre-selected individuals, providing an in-depth perspective on local gastronomy. The findings conclude that pea soup with green bananas a variation of *repe blanco* is the most representative dish of the Loja canton. Furthermore, contemporary communication formats, such as podcasts and photo essays, serve as effective strategies for documenting local identity, ensuring that the culinary heritage is passed on to future generations in the face of cultural standardization.