Periodismo ciudadano y su impacto en la cobertura de noticias

Abstract

Abstract:This research examines how community journalism unfolds in the digital age, using Wambra Media an Ecuadorian community media outlet with a long-standing commitment to social and political journalism as a case study. The study analyzes the outlet s role within the Ecuadorian media ecosystem during the 2025 presidential election and campaign, specifically focusing on its coverage of Daniel Noboa s candidacy. Employing a mixed-methods approach, the research includes a content analysis of Instagram posts and a semi-structured interview with the outlet s general producer to explore its editorial processes, dissemination strategies, and mechanisms for citizen participation. The findings indicate that Wambra Media practices a form of critical, alternative journalism, focused on analyzing power dynamics, defending human rights, and incorporating historically excluded voices. Furthermore, the outlet tends to portray the citizenry as an active political agent, fostering engagement through interactive formats and narratives centered on citizen empowerment. Despite facing structural and economic constraints, this case study reveals that digital community journalism contributes to the democratization of communication and strengthens public debate in Ecuador.