Diseño de un modelo de negocio para la implementación de una escuela de capacitación en mecánica automotriz básica dirigida a mujeres de la ciudad de Loja

Abstract

Abstract: The present thesis addressed the design of a business model for the future implementation of a basic automotive mechanics training school aimed at women in the city of Loja, Ecuador. The general objective was to design a business model focused on strengthening autonomy, road safety, and female empowerment. The research was conducted in the city of Loja, province of Loja, and was managed by the organization Eje Femenino Loja. Methodologically, the study adopted a qualitative-descriptive approach, supported by a literature review, analysis of the internal and external environment, and the application of strategic tools such as the empathy map, PEST analysis, and the Business Model Canvas, complemented by the structuring of a Minimum Viable Product (MVP). The results demonstrated the social, operational, and financial viability of the proposal, which required a minimum of 9 participants per cohort to reach the break-even point, with an initial investment of 070.00 recoverable in approximately 1.18 years. In conclusion, the designed model constituted an innovative, accessible initiative aimed at reducing gender gaps in the automotive technical field and strengthening women's autonomy in the everyday use of vehicles.