Diseño de una arquitectura empresarial para la transformación digital de la empresa turística Joy For Living Watersports & Activities en Aruba

Abstract

Abstract: This curriculum integration project presents the design of an enterprise architecture aimed at the digital transformation of Joy For Living Watersports & Activities, a small tourism business located in Aruba. The diagnosis carried out using TOGAF's ADM method identified that reservations are mainly managed through WhatsApp, there is no record of customer information, and it also lacks a digital payment system and solid operational indicators. Based on these needs, business, data, application, and technology infrastructure architectures were defined. The proposal includes a web platform adaptable to different devices to display the catalog and manage reservations, a centralized database, communication services, digital payments, and an admin dashboard for reports. The solution relies on scalable cloud services and proposes a six-month gradual implementation, accompanied by a transition period where manual and digital processes will coexist. With this approach, we expect to reduce response times, improve control of available slots, and make it easier to make decisions based on reliable information.