Situación de la empresa de comunicación y estado del bienestar integral de la profesión de periodistas y comunicadores en San Vicente-Ecuador

Abstract

Abstract:This research analyzes the transformations within media organizations in San Vicente, Ecuador, and their impact on the academic training, professional profiles, and labor market experiences of local journalists. The study is structured into three fundamental phases: the theoretical foundation, a precise methodological framework, and the presentation of results and conclusions. Among its specific objectives, the study surveys media organizations to identify their structure, human resource management, and the services they provide. Furthermore, it examines the strengths and weaknesses of the profession to assess their influence on the overall well-being of media practitioners, while simultaneously documenting drastic shifts in work routines and the emerging demands of the industry. The findings provide a diagnosis of the sector s current state and the quality of life of its professionals in the face of the requirements imposed by the digital environment. This work offers critical evidence regarding the regional media landscape and highlights the need to align academic training with the current demands of the market.