Venus: Reinterpretación visual de las Venus de Valdivia desde el K-pop y el Pixel Art para la creación de un libro de concept art

Abstract

Abstract: This curricular integration project proposes a visual reinterpretation of the iconography of the Valdivia Venuses, linking it to the aesthetic codes of contemporary mass culture specifically K-pop and the technical and formal guidelines of pixel art, with the goal of designing a concept art book. The research begins with a formal and semiotic analysis of these pre-Columbian figurines, identifying their volumetric attributes and their symbolic relevance regarding femininity. These elements are integrated with concepts from Korean pop culture, such as the construction of the "idol" persona and stylized art direction, utilizing pixel art as the primary digital medium for this visual translation. The result is the visual development of a fictional four-member group (Koya, Waira, Sisa, and Danai), presented through character profiles, technical specifications, costume designs, and digital environments. The project concludes that the synthesis of archaeological heritage and current global visual trends creates a new space for the design of visual identities, offering significant narrative and cultural value within the fields of graphic design and the visual arts.