Diseño de un modelo integral para evaluar la madurez y transformación digital de la comunicación corporativa.

Abstract

Abstract:Digital transformation has revolutionized process management and communication methods within companies, creating a need for tools to assess their digital maturity. This study aims to develop a comprehensive model for analyzing the maturity levels of both corporate communications and digital transformation. To achieve this, a complex methodological approach was employed, encompassing a review of academic literature, a comparative analysis of existing maturity models, the development of structured tools, validation by experts, and application across various organizational environments. The resulting model integrates key dimensions such as technology, structure, business, processes, and human resources enabling the identification of strengths, weaknesses, and potential areas for improvement in communication management. Consequently, it serves as a valuable tool for supporting strategic decision-making and for consolidating digital transformation from a holistic perspective.