Plan de comunicación y marketing para el posicionamento de AA Management como una agencia especialista en marketing de influencia

Abstract

Abstract: AA Management, an agency whose realm spans Ecuador, Colombia, and Mexico, finds itself navigating a digital environment that is simultaneously a calm sea and a constant storm. Faced with this perpetual change, it has felt the need to renew its voice, which at times seemed like a whisper. This project is a compass and a map that presents a digital communications and marketing plan. Its objective is to transform its social media presence from a simple silhouette to a profound imprint and improve the connection that is like an invisible thread uniting talents, brands, and audiences. Through a mixed methodology, where numbers and words met on the same battlefield, the magnifying glass was placed on its strengths and weaknesses. Weaknesses were revealed as silences in a chorus of voices, in the form of content that sometimes lacked authenticity and frequency. But, on the other hand, opportunities emerged as doors opening wide to new markets. The proposals in this plan are like seeds planted in fertile soil: they seek to cultivate more relatable, personalized, and measurable content. The ultimate goal is to contribute to the development of influencer marketing as a profession while ensuring the agency stands out in a market that is rife with competition.