Plan estratégico de desarrollo turístico sostenible del cantón Celica, provincia de Loja

Abstract

In the present work "Strategic plan for sustainable tourism development of the canton Celica", there is realized firstly a situational diagnosis of the canton where there are described ambiences as the spatial physicist, productive territorial, economic cultural, ecological associate and administrative politician. It was subsequently determines the tourist potential of the canton Celica, which analyzes the tourist offer in aspects such as: tourist plant (accommodation, food, and entertainment), use of TIC's, inventory of tourist attractions and characterization of the tourism products. Also establishes the demand through the determination of the profile of the visitor and the problematic tourist existing in the canton through FODA. The research tools used are interviews, direct observation, visits In-Situ, application of surveys. Finally, from the FODA tool is prioritized strategies and makes four programs and nine projects that will enable the canton Celica develop a sustainable tourism.