Estudio sobre el uso de las redes sociales en la difusión de la Responsabilidad Social Corporativa de los Medios de Comunicación nacional del Ecuador.

Abstract

As a consequence of the constant changes that society is facing everyday and business in particular: the accomplishment of standards, I+D+I, good government policies, information transparency, human resources, environmental care and social action, the Corporate Social Responsibility constitutes a complete management model that aims to the fulfillment of such factors, and provides organizations with reputation and sustainability as an answer to the five account results that involve the economic, social, environment, corporative, and human resource. It is in this context that this thesis project embraces the Corporate Social Responsibility of the mass media as a national issue of Ecuador, making an important emphasis in the study of tools and broadcasting channels more commonly used by the media to publicize their socially responsible actions.