Implementación de una microempresa de producción de ropa deportiva y uniformes en la comunidad Ñucanchi Allpa de la parroquia Chonta Punta, cantón Tena, provincia de Napo.

Abstract

Implementation of Micro sportswear and uniforms "THERE CHURARINA" as a need of 5 communities in the parish Chonta Punta Region Tena, Napo Province, through, Social Compensation PETROAMAZONAS EP, this study was performed technical and financial support for economic viability. Market analysis determined the demand: supply-unmet-objective, a survey was conducted to determine the acceptance of the population. Pricing, market, marketing plan, project engineering, organizational, economic and financial analysis and evaluation are defined. The investment of the project is $ US $ 22,560.00, the breakeven point in terms of sales is $ 20,746.00, the NPV is positive $ 41,235.61. The TIR is 66% higher than the rate of 15.48% TMAR therefore the project is viable. The interest rate is 11.23%, is lower than the TMAR, which is the opportunity cost; Benefit Cost for the entire project horizon is 1.46, for every dollar invested has 0.46, the PRI is recovered in the second year, the project viable. Its implementation is recommended to meeting objectives 3, 8 and 10 of the Plan of Good Living and changing the productive matrix.