Diseño de un plan integral de comunicación interna en la EMAC EP como una cultura organizacional.

Abstract

EMAC Company for EP, as a prestigious company services nationwide in terms of collection, sweeping, and maintenance of green areas, have a comprehensive internal communication plan is a challenge; since the idea is to achieve coordination and cooperation of each and every employee of the company, with the growth and development of the same, with clear specific objectives, to achieve the strategic objectives, implementing internal communication policies, establishing channels more efficient and effective to improve the commitment and active participation among employees, management and the various departments of the company internal communication, all as part of an organizational culture, considering internal communication as a strategic tool to retain , motivate, increase the efficiency and effectiveness of the team, mainly containing, leadership, defining areas of responsibility, definition of actors, strategy development, technological importance in communication; and definition of measuring instruments and indicators of internal communication, creating a better working environment purely administrative management of organizational type. KEYWORDS: internal communication, organizational culture, communication channels, internal communication policies, communication stratégies.