Modelo de Gestión por Procesos para Optimizar los Sistemas de Comercialización de la Asociación de Productores y Comercializadores Agroecológicos del Austro, año 2014.

Abstract

This research aims to develop a Process Management Model to optimize the trading systems of the Association of the southern agroecological Producers and Traders (APCAA in Spanish), that was developed during the year 2014 in Cuenca city, from the Azuay province. In the advancement have been considered various aspects of organizational, technical, and administrative, seeking to give a new image to the marketing of agroecological products that offers the association to the consumers, starting to develop a theoretical basis for process management,that describes the current reality of APCAA; the processes are described in a process map, that includes the development of a chip and flowchart for each process identified. It has also being determined management indicators based on current needs of the organization and have been projected improvements; activities that together constitute a new management model. The identified and studied Operational processes are: Commercialization of products at the fair and to the Goverment through INCOP (National Institute of Public Contracting in Spanish). KEYWORDS: Process management, marketing, agroecologial products.