Propuesta de implementación de un modelo de Gestión por Procesos en el departamento de comercialización y postventa de la empresa Top Medical Ecuador S.A., para el año 2015

Abstract

Management practice today, is a fairly common activity for companies that use different tools and ways of operating, maintaining the same organizational culture of their ancestors sometimes pretending to be competitive to be at the forefront of new market trends to provide quality products, trying to reduce costs. This research proposes the company Top Medical Ecuador SA, implementing a process management model for marketing and sales departments as a tool for innovation, enabling it to raise new strategies to not continue working in a traditional way, incorporating mission, vision, objectives, with a clear focus on the processes and their activities, besides knowing how it is adding value, types of processes that exist to characterize the processes, implement management indicators to improve employee performance and measure customer satisfaction. Keywords: Process Management, Process, Activity, Effectiveness, Efficiency, Value Chain, Indicators