Propuesta de diseño de una Plataforma Web de promoción comercial para la empresa Cargo Logistics Solutions, Ecuador, 2014 – 2015

Abstract

Cargo Logistics Solutions is a freight forwarder, it began operations in 2004, which based on current demands efficient proposal needs to be competitive in the market. The development of a CRM and benefits depending on the company, is the main purpose of this study, applied to customer relationship management and the information obtained from them. The main objective is to improve the competitiveness of the company managing all processes of direct and indirect communication with the customer, focused on maintaining customer loyalty, so as to obtain optimum profit margins and cost reduction by integrating resources as obsolete CRM social model as a business strategy for the company Cargo Logistics Solutions Ecuador.