Consumo y uso de medios de comunicación en estudiantes universitarios ecuatorianos en tiempos de convergencia periodo marzo- abril de 2015 en la Universidad Nacional de Loja.

Abstract

Throughout history society has evolved, today we live in a technological era, characterized by immediacy, easy access to information and proximity; This evolution is part of a digital convergence and the increase in accessibility to internet youth have become prosumers to be both producers and consumers of weather information. Digital natives, whose main characteristic is the natural use of the networks. This research investigates the consumption habits of the university in the media, the media of greater consumption, use of TIC´s, and media access Iternet uses. From this information you can learn what type of media is most often used. The data obtained will allow to measure the proportion of consumption of traditional, linear and limited means as their format and structure. In addition to observing the web, in which supporting information is presented in overwhelmingly attractive and captivating way utlizando addition to text, audiovisual resources