Diseño de un modelo de gestión por procesos para la Escuela de Marketing de la Facultad de Administración de Empresas

Abstract

In this situation, to get an efficient way in an organization has to plan, organize, execute, control, and monitor each administrative and academic activity thus scientific changes such us computer systematization because nowadays it called Management Process. This accurately applied and disciplined management leads to continuous improvement and achieving the institution goals. The researching, partnership, teaching and management is the most requirement of the Higher Education to all Universities and Polytechnics for its assess and performance. To develop the project of designing a model school processes marketing, will be described processes identify each of the partners in different areas of school work marketing , it will allow us to observe each activities , identifying in an orderly manner through flowcharts for each existing process . Once the information gathered and analyzed we proposed a model of management to the Marketing School, allowing to improve the teacher´s management, achieve the planned objectives, the effective provided resources and the standardization of services increasing the stakeholder´s needs.