Diseño de un plan de comunicación para la Unidad Educativa Andrés F. Córdova de la ciudad de Cañar, año 2015

Abstract

The objective of this paper was to elaborate a design of a communicational plan for the “Andrés F. Cordova” School that allows an effective management of the internal communication with objective information and well defined channels. For its development it was necessary to make a communicative diagnostic, which gave us aspects based on the institution´s communicative reality, showing that there are some difficulties in the communicative processes that generate problems among its members. Based on this, a methodology was fixed, conducting an interview and applying some surveys which provided us with data that served as the basis for the implementation of communicational strategies aligned to the institutional objectives. The proposed communication plan at the time of being an important tool for the institutional development, will allow the clarification of internal communication conflicts, through a correct management of the communicational channels through which the information will circulate effectively with a successful feedback, with clear objectives and timely messages that will support to create both a communicative institutional culture and a feeling of belonging in its beneficiaries.