Propuesta estratégica para la internacionalización de las Pymes del sector de confecciones textiles de la zona norte del cantón Quito, mediante la exportación directa al mercado centroamericano

Abstract

In recent years the current government poses challenge of changing the productive matrix in its fourth axis which proposes the promotion of exports to new markets for non-traditional products with higher added value from new players in the national economy such as for small and medium businesses that make up a high percentage of the business structure and strong economic engine of the country. The study is aimed at PYMES in garment manufacturing in the north of Canton Quito currently niche business is mainly concentrated in the local market and the goal is to get its internationalization potential as Central America area, exclusively to Nicaragua is a very attractive and untapped market for these businesses and products. The need arises to create clusters that encourage productivity and competitiveness of these companies and their industrial and economic options to get into new markets developing.