Consumo y uso de medios de comunicación de los estudiantes de la Universidad Tecnológica Equinoccial, período Marzo-Mayo 2015

Abstract

The purpose of this work is to develop and promote a realistic understanding of young people and how they use both traditional media and new forms of communication given by convergence, with the advent of new technologies of communication and information; in order to provide information communication professionals, students and other researchers, especially Ecuadorians, so that they can exert significant roles in supporting the current generation of digital natives