Implementación de un plan de comunicación integral en la Universidad Técnica de Manabí /

Abstract

Aspects such efficiency related to the links with the community, scientific research, professional practices, among other tasks; He has promoted certain communicational changes at the Technical University of Manabi, however, everything is done without one, both internal and external, without much planning, under isolated activities, not comprehensive and uncorrelated between university faculties and communication management.

This has been proved scientifically by conducting a situational analysis of internal and external communication (Integral) in that institution, and which has resulted in the implementation of a number of strategies, which already allowed to obtain results, but the effect principal will be short and medium term as it is intended to nullify or diminish to a degree, the internal weaknesses and threats presented by the external environment, but also aim to maintain the strengths and opportunities, especially all those that link the university with the surrounding community. These situations improve internal organizational climate and institutional image and values ​​of the indicators of communication, and other complementary to these variables, and serve for the accreditation of the organization.