Desarrollo de un Plan de Comunicación Integral para la Facultad de Contabilidad y Auditoría de la Universidad Laica “Eloy Alfaro” de Manabí periodo 2015-2016

Abstract

This study was the development in the School of Accounting and Auditing of the University Laica "Eloy Alfaro" Manabi, during the period 2015-2016; aimed to develop a comprehensive communication plan; to comply with it, the desired characteristics and optimal conditions in accordance with assertive communication for institutional development was determined; the settled population 1,121 people, of which it was sampled at 8 administrative, 47 teachers and 266 students who were administered the survey technique; with the results obtained it was concluded that the type of communication used for the transfer of information are the internet and ads in theaters, these do not always respect the ethical and moral rules to transfer information, limiting integration and collaboration among its public; also it does not have the management indicators internal communication process and certification of Quality Management System according to ISO 9001: 2015; as a proposed strategy for the development of a comprehensive communication plan was designed at the Faculty.