Prácticas de responsabilidad social corporativa como estrategia para maximizar la rentabilidad de las microempresas en la zona centro, D.M. de Quito, 2014

Abstract

Abstract: Social responsibility, can be understood as integration and concern of organizations with all issues related to the environment, fretting in improving social and environmental problems. Businesses in direct or indirect currently apply socially responsible activities, which have been implemented in order to generate greater benefits to organizations that apply. Currently the Metropolitan District of Quito, within its ordinances promotes the implementation of these practices, which have been favorably received by small and medium enterprises, which do not have specific knowledge and benefits that can help these organizations get implementing strategies to link with their environment. We must take into account that the practices of corporate social responsibility, are often mistaken for altruists and services Market activities in this regard in the present study have been identified which are practices that owners and managers of companies apply, and how are you they have managed to foster increased customer satisfaction, profitability and corporate value.