Prácticas de responsabilidad social corporativa como estrategia para maximizar la rentabilidad de las microempresas en la zona centro, D.M. de Quito, 2014

Abstract

Social responsibility can be understood as the integration and concern of organizations with all issues related to their environment, focusing on improving social and environmental problems. Companies currently directly or indirectly implement socially responsible activities, which have been implemented in order to generate greater benefits to the organizations that apply them. At present, the Metropolitan District of Quito, within its ordinances promotes the implementation of these practices, which have been favorably received by small and medium enterprises, which do not have specific knowledge and the advantages that can help these organizations to take advantage The application of linking strategies with their environment. It should be taken into account that corporate social responsibility practices are often confused with altruistic and marketing activities. In this sense, the present study has identified the practices that owners and managers of companies apply, and how are these Have been able to increase the satisfaction of its customers, profitability and value of the companies.