Propuesta de un modelo de medición multi variable del clima organizacional y el cliente interno para la cooperativa de ahorro y crédito Crea Ltda

Abstract

At present, all financial companies seek to offer the best products and services to their clients, through the best professional and trained personnel, always motivated by an adequate organizational climate.

The present research aims to analyze the organizational climate and internal client from a multivariate perspective by analyzing the factors that affect organizational measurement components. Since it is a descriptive type of investigation, measurement processes are taken up as surveys in each one of the dependencies and areas of the institution. Under these considerations, a measurement proposal based on the Great Place to Work Methodology directed towards the Cooperative of Savings and Credit CREA Ltda. Is made by means of the application of a set of factors and variables that prepare to this entity under quality standards that are Within the best practices for the management of the work environment.

Jointly, an analysis associated with a strengthening of the internal client that helps to improve the interdepartmental behavior and its orientation to the institutional objectives foreseen in the strategic plan of the cooperative.