Plan estratégico para el desarrollo del Turismo Rural en la Comarca del Campo de Arañuelo, Provincia de Cáceres 2016-2017

Abstract

The aim of my proposal is to design a “Strategic Plan for the Rural Tourism in the Comarca Del Campo del Arañuelo, Provincia de Cáceres”. At the initial phase of the Project, the theoretical framework will be design through the compilation of information from sources to be able to start from a solid foundation. These sources will be related to current plans in Spain related with tourism. The second and third phase consists of elaborating an analysis of the current situation of the “Comarca” to determine its touristic potential. This analysis will allow the development of an attractive product or service for the tourist in general, directly attacking the current problems of the related to the scarce tourist plant, the limited performance in the tourism field and environmental pollution caused mainly by the practice of extractive and agricultural activities. The fourth and final phase proposes an strategic planning by designing several programs and projects based on the previous analysis and associated with the National and Integral Tourism Plan 2012-2015 (PNIT), all in order to conserve the natural and cultural heritage and improve the quality of the population’s life guaranteeing a healthy environment