Please use this identifier to cite or link to this item: http://dspace.utpl.edu.ec/jspui/handle/123456789/18860
Title: Identification of Semantic Focal Groups for Tourist Packages Based on The Semantic Orientation of Opinions
Authors: Sanchez, j.
Buenaño, H.
Arias Tapia, S.
Bustamante Sanchez, N.
Malo Martinez, S.
Keywords: Tourism
Opinion
Tourism package
Ontologies
Sentiments
Emotions
Polarity
metadata.dc.date.available: 2016-03-14
2017-06-16T22:02:29Z
Abstract: In tourism, marketing it is very important to take into consideration client opinions. The majority of this type of work focuses on textual classification. We have proposed a methodology that uses a semantic orientation of texts in order to identify: (a) the classification of text-based opinions and, (b) a semantic focal group in which textual opinion differs from polarity. For this reason, we have designed a mechanism that identifies levels of concordance between opinion and emotion in a text. When there is no concordance found between such variables, a focal group can be identified�the latter of which is very important for tourism operators. The results of our proposal are favorable in terms of identifying precision levels and they also help to provide conclusions and scope for future work related to the original proposal.
metadata.dc.identifier.other: 10.1007/978-3-319-31232-3_42
URI: http://dspace.utpl.edu.ec/handle/123456789/18860
ISBN: 21945357
ISSN: 9.78E+17
Other Identifiers: 10.1007/978-3-319-31232-3_42
Other Identifiers: 10.1007/978-3-319-31232-3_42
metadata.dc.language: Inglés
metadata.dc.type: Article
Appears in Collections:Artículos de revistas Científicas



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