Análisis de la determinación de costos de los productos y servicios dentro de la banca pública y privada de la provincia de Pichincha, periodo 2011-2015

Abstract

The purpose of the present investigation was to know the factors that determine the costs of products and services within the public and private banks in Ecuador. For this purpose, the investigation begins with a theoretical basis, which analyzes issues such as the financial system, its elements, products and services in addition to the evolution of the financial system. The research has a quantitative and qualitative approach, using as main tool the survey, the interview and the compilation of secondary information, which obtained information from the different interest groups related to the topic. The research is focused on knowing the costs of banking entities for a sample of 6 banks of different size, studies the population's perception of costs, as well as the opinion of executives of these institutions, data with which it is established finally, the factors through which the financial costs and the situation of the same are established at the country level