Diagnóstico del perfil del emprendedor de la ciudad de Catamayo, parroquia San Pedro de la Bendita y El Cisne de la provincia de Loja, año 2017

Abstract

The purpose of this final project is to collect demographic and socioeconomic information related to entrepreneurial and entrepreneurial aspects in the city of Catamayo and the rural parishes of San Pedro de la Bendita and El Cisne belonging to the cantons of Loja and Catamayo de la province of Loja-Ecuador, all aimed at making a proposal that seeks to improve the climate in which businesses are developed in that area, thus allowing to optimize resources and multiply the results.

These three localities have a close religious relationship because they are part of the path that once a year runs through the venerated image of the Blessed Virgin of El Cisne; as a fundamental part of this paper, short, medium and long term strategies are presented, focused on the application of improving the existing entrepreneurship environment in these cities, with the participation of public and private entities as well as educational entities interested in promoting an associative spirit and collaborative among entrepreneurs