Diagnóstico de las necesidades de formación de los comerciantes del mercado El Arenal de la ciudad de Cuenca Ecuador, 20172018

Abstract

The present research is to do a diagnosis of the formation trader needs in the “El Arenal” market of the city of Cuenca, in the period of October 2017-February 2018, the purpose was analyzing their actual training level and determining the required training area more frequently. This study was quantitative, exploratory, non-experimental and descriptive, so I did the study with a representative group of people associated with a commercial activity, the methodological to apply was analytical-synthetic, inductive-deductive and statistical; the information was collected by applying the survey technique, using the questionnaire adapted from the SurveyMonkey company, it was contextualized to the proposed objectives and tabulate using the Likert scale, finally, the result analysis with the interview done to manager commercial society, determinate that client service and sailing are the most important training needs to the objective group.