La gestión financiera de corto plazo y el efecto en la rentabilidad de las empresas ecuatorianas del sector J: Información y comunicación, en el periodo 2012-2016.

Abstract

The purpose of this study is to examine the efficiency of short-term financial management and its effect on the profitability of Ecuadorian companies in sector J. Information and communication, in the period 2012-2016. A sample of 77 underwent to this analysis Companies whose data, were obtain from the Superintendency of Companies Ecuador. The gross margin, net return on sales, average collection period, payment, inventory and cash conversion cycle, were used as measurement variables. For the analysis of the results, statistics, Pearson correlation and panel data regressions of fixed and random effects were established. The findings of this research showed that the profitability of companies in this sector depends on the proper management of working capital. Is homework of managers establish policies that allow them to maintain each of its components at an optimal level.