Modelo de planeación estratégica, evaluado mediante un balanced scorecard, para mejorar la gestión administrativa de la empresa Caicedo Hermanos ubicada en el distrito metropolitano de Quito – año 2018.

Abstract

This researching arises from the need to incorporate a Strategic Planning Model measured by means of a Balanced ScoreCard, for the repositioning and improvement of the internal activities of the Caicedo Hermanos Company; since it has deficiencies in the administrative field. The purpose of this research is to propose an internal tool that stimulates work in its different areas. To carry out this research, it was necessary to define the methodology of the same, applying techniques and data collection instruments such as survey questionnaires and interviews; supported by secondary sources such as books, brochures, virtual sites, among others. Then, the following phases of the investigation were established, which entailed a situational analysis of the company under study, detecting the administrative flaws; Then, based on that, design the strategic planning model evaluated by the aforementioned indicator. The administrative part will be strengthened with the organizational culture that includes, the mission, vision, values, the administrative process, organizational culture, among others; accompanied by a delimitation of functions, which are detailed in the proposal of this investigation.