Análisis de la consistencia y eficacia informativa del tweet como formato noticioso actual, con un enfoque socio tecnológico. Casos de estudio diario Hoy y El Universo

Abstract

Abstract: At present, the traditional media have evolved to get adapted to the changes proposed by the technological advances that are dominating Journalism. Worldwide, media and digital media saw the need of using the social network Twitter for an effective diffusion of news through "tweets " -short text messages composed by 140 characters-; and because of their present importance as news format, the goal of this research was about the following topic: “Analysis of the consistency and effectiveness of the" tweet " as present news format, focused on social and technological aspects. Cases of study: Journal Hoy and El Universo”. The techniques of research employed were: Observation sheets applied to the accounts in Twitter of two digital newspapers; a survey applied to 30 students from Indoamérica Technological University (Quito, Ecuador); and interviews to five journalists which provided following results: The five journalists conclude that the information flow is high and intense and there is no time or brain power to devour all the information.