Viabilidad técnica, administrativa, económica y social para la creación de un club de adultos mayores ubicado en la Provincia de Pichincha cantón Quito año 2014.

Abstract

This research was conducted in the province of Pichincha, Metropolitan District (DM) of Quito in 2014, in which older adults, taking as a parameter measuring the unmet involved in your care. The purpose is to determine the technical, administrative, economic and social viability to create a club that meets this demand. For which a situational diagnosis of the micro and macro environment using as tool data collection through surveys of supply and demand was made. The results indicate that the creation of the club for its social relevance based on the benefits provided to the elderly is justified. This methodology for collection, processing, analysis and interpretation of the data obtained was used, which allowed determine that 61% of older adults represent unmet demand, of which 18.01% conform our potential customers. Finally to perform the economic evaluation using the main financial indices was possible to determine that the return offered to implement the project outperforms other investment alternatives