Plan de negocios para la creación de un centro de recreación turística en San Pablo del Lago

Abstract

This thesis puts into consideration the fundamental aspects for the development of a business plan for the creation of a Centre for Tourism Recreation as an attractive alternative for recreation and enjoyment of tourists who visit the Parroquia San Pablo del Lago, with to improve the infrastructure of accommodation, food and recreation promoting visits to this town. From this market associated parameters showing a major tourist destination demand, mainly the domestic market, with a level of relevant backpacking tourists who stay in the sector are fixed. To consolidate satisfaction of this demand the project proposes Recreation Center possesses three identified areas: housing area, eating area and recreation area, the latter based on sports fields, wet areas for adults and children, and lounges fun games for visitors. To implement the project a total investment of $ 724,076.37, funded by 65% for credit and 35% through own contributions, giving as a total contribution of $ 252,347.32 shareholders that generates him is necessary five years an IRR of 39.60% and a NPV of $ 219,771.16 indicating that the implementation of the business plan is viable.