Plan estratégico para el desarrollo de Turismo Comunitario en la comunidad Nizag, cantón Alausí, provincia de Chimborazo

Abstract

The present research is the strategic plan of development of Community tourism in the Alausí city Nizag community Chimborazo province; In order to place to Nizag as a benchmark of community tourism, and thereby contribute to economic, social development and conservation, protection and care of culture, identity and environment of the Community. For which it has made the respective gathering information through field research, qualitative and participatory market research was developed in order to determine supply and demand in Alausí and Nizag community. Analysis of existing tourist facilities at Nizag community, and Alausí, just as SWOT analysis was created, from which programs and projects aimed at Nizag community. This research work represents a significant contribution intended for those who are, or wish in the future engage in different activities Nizag tourism development in the community, assessing their potential, respecting their culture and identity, developing a deeper approach to nature and the community where there is a culture based on respect and harmony exchange. As participants in the principles and traditional values, contributing to the generation of resources to benefit the people.