Planificación estratégica en comunicación caso de estudio programa Zero Stress by Colineal Corporation Cía. Ltda

Abstract

This thesis project is presented as an initiative to provide Colineal company an strategic communication plan, proposing recommendations in order to make goals and objectives, it also seeks to emphasize the importance of communication these days and the importance of measuring it and its evaluation, this will allow the company to be more competitive, establish itself and further strengthen its brand. My training as a degree from "Universidad Technical Particular de Loja" allows contributing through knowledge in the career of Management and Public Relations Assistance; in addition it gives a resource that provides enhanced communications strategies and helps to achieve position and leadership of the company therefore a greater degree than before.