Plan Estratégico de Desarrollo Turístico Sostenible para la parroquia Tnte. Maximiliano Rodríguez Loaiza del cantón Celica, provincia de Loja

Abstract

This research aims to develop a "Strategic Plan for Sustainable Tourism Development for Tnte. Maximiliano Rodríguez Loaiza town in Celica, Loja”. in the first stage an analysis of the current situation of the town was made as regards education statistics, population, geographic location, socio-cultural context, economic ,between others, obtaining an overview of the site. In the second stage it was given priority to the research of tourism potential of the area, where several visits took place and could make an analysis to the general study of tourist facilities, and through surveys, interviews, and SWOT analysis it was determined tourism demand therefore visitor profile and identification of the existing tourism problematic. Finally with this study it was possible to prioritize strategies and design projects to be implemented within two years, improving and implementing adequate infrastructure to "Tnte. Maximiliano Rodriguez Loaiza" take possession as a tourist destination, and so that the population can have economic benefits.