Diseño y elaboración de un plan estratégico para la operadora de turismo Los Álamos Cia. Ltda. - Hostería el Descanso del Toro, de la parroquia Vilcabamba de la ciudad de Loja, periodo 2014 2019

Abstract

The objective is to develop a strategic plan to promote the development and growth of the Tour Operator Los Alamos, its comercial name is "El Descanso del Toro" Inn, research tools such as surveys, interviews and meetings were used in this research with the company executives, information which could be performed with the FODA analysis, determining these veral opportunities that the hosteria has, which together with the existing strengths allow to position itself in the local and national tourism market, becoming a leading country inns; this without neglecting the weaknesses and threats, which may affect compliance with this goal, therefore have proposed the vision, mission and objectives when used properly streng then administrative management over time, because during this research was mainly observed that the management of thead ministrative areas of the company are not working properly, mainly due to the lack of organization of processes, absence of operating manuals and procedures, poor communication and poor staff participation in decision making.