Diseño de un programa de aplicación de Responsabilidad Social Empresarial para generar ventaja competitiva, en la Cooperativa de Ahorro y Crédito ”Cacpe Yantzaza”, en el año 2014

Abstract

This research work is a response to the lack of competitive advantage of the Cooperative Savings and Credit CACPE Yantzaza Yantzaza city, whose theme and overall goal of designing an application program CSR to generate competitive advantage in the that body are derived from the aforementioned problems. Tesista participation of a Director and Thesis Tribunal was required, besides the participation of Partners, Directors and Officers of the CACPE Yantzaza Yantzaza Canton, with whom fieldwork was conducted, obtaining information relevant to the construction of the proposal. For these reasons a methodology that includes the type of study, the population sample and the sources and techniques used to gather the necessary information using tools in Excel and Word is analyzed and tabulation of surveys and interviews, was used which is define the required results, finally concluded that in this institution, at some level whether CSR is applied, however it is performed under a documented program.