Modelo de gestión estratégico para la Cooperativa de ahorro y crédito San Bartolomé Ltda

Abstract

The contribution of this work is focused or directed towards improving the competitive edge of the Cooperative Savings and Credit "San Bartolomé" Ltda., Considering that the financial institution is in a situation of economic stagnation and sometimes recoil since from creation to date has been modest growth from different perspectives that make up the normal processes of the same. The current scenario is basically generated by low liquidity, direct effect of insufficient deposits, the interaction of these variables directly affect the operating cash flow of the institution, so that this can’t run their business efficiently, ie, loans or credits are limited with existing resources, this analysis motivates the generation of a <management model> indicators, strategic goals and objectives that will enable the institution to make an efficient and effective monitoring of compliance and achievement of institutional mission and vision therefore this research proposal will try to explain alternative solutions to the inadequate conditions affecting the cooperative.