Evolución y prospectiva del periodismo digital y su relación con la empresa periodística de la provincia de Morona Santiago

Abstract

This research examines the current state of digital journalism in the province of Morona Santiago. Evolution is evident in the media of the province, primarily focused on the redesign of its pages; but not in the effective use of hypertext and multimedia resources. It identifies the main conditions that promote the gradual adaptation to the era of web 2.0, and the weaknesses and limitations of the journalists to develop a quality digital journalism. It also discusses the training and education in the digital area of the communicators in Morona Santiago, using as reference a survey applied to a group of 50 people with journalistic and directive functions in the area of media in the province, called "Survey of Digital Journalism Survey", developed by the Technical University of Loja. It concludes with a series of recommendations for administrative and academic journalism to enhance the journalistic endeavor through digital support, principally considering the new demands generated by the information society for both the journalist and other kinds of media.