Plan estratégico y cuadro de mando integral para la Cooperativa de Ahorro y Crédito Casa Fácil Ltda. , de la ciudad de Loja 2014-2018

Abstract

Strategic Planning is currently considered one of the most important tools to help organizations project in time and achieve compliance with its long-term objectives. That is why the Cooperative Savings and Credit "Casa Fácil Ltda." In the City of Loja - Ecuador, a Strategic Plan in which options provide the improvement and development of administrative and financial activities presented were elaborated this entity. According to the diagnosis made in the financial institution, the following proposals were drawn: Create an efficient organizational structure, develop a manual of administrative and financial procedures for the proper functioning of the cooperative, establish a plan for staff training so that their activities more efficient and productive, perform aggressive advertising campaigns to publicize the services and the existence of the cooperative. Finally I could get to conclude and recommend the most feasible, for this financial institution to increase its market coverage and thus provide effective service to the community.